As an online seller there are quite a few things you can do to market your shop and get shoppers to take notice. From the layout of your shop page to how your products are displayed on shopping engines, it's important to not have a "set it and forget it" mentality. A little optimization goes a long way.
Here are some best practices for selling your products in an online marketplace:
Tip 1. Write Great Product Titles and Descriptions
When you upload or import your products, the next step is to make sure your content is accurate and optimized. Product titles and descriptions play a huge part in SEO on the search and shopping engines.
Imagine that the search engines are blind and cannot see what your products are. How would describe your product in a few words? If you were selling fudge, you wouldn't just want to say "cookies and cream", you would want to say "cookies and cream fudge". Although it may be obvious to you that your product is fudge, it's always a good idea to include that main identifier in your titles.
With descriptions, it's good practice to be clear and concise. A carefully worded product description can drive some great traffic and convert potential customers. The key is to tell a story about your product that engages the reader, while strategically placing keywords.
If you're selling soaps, you'd want to work in keywords that are similar and relevant to that. 'Bath soaps', 'all-natural', and 'gifts for her' are all ideas that may help drive more traffic for you.
Tip 2. Use Images
The images for your products can be a main selling point. Although some choose to have their goods professionally photographed, it is definitely not necessary. With just your iPhone, you can take some pretty incredible photos. One thing to be aware of is lighting. You don't want to have dark images that make it hard to see or distinguish features.
Good product images can make or break you.
Tip 3. Put Products in Categories
After you've uploaded or imported your products, you'll want to categorize them. This is an organizational tool that is used to display your products on your shop in a certain way.
If you don't have many products it's better to just use one category. It will keep your shop looking clean and bunch your products together so your shop page looks full.
When you have 50+ products, you'll want to categorize them to break your store up and make it easier for shoppers to find different products.
Tip 4. Don't Forget Google Shopping
All of the above is important because your products are sent to Google Shopping and advertised to the masses. Choose a marketplace that optimizes their feed so all sellers receive great traffic and the opportunity to make sales. By optimizing your product titles and descriptions, you give yourself a leg up on the competition and position yourself to be found by more shoppers!